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New beauty marketing campaign promotes vegan longwear lipcolor for Summer 2022 makeup.
By: Melissa Meisel
Urban Decay is ready to bond with beauty consumers with its latest cosmetic creation, Vice Lip Bond. The leading makeup brand also tapped “Euphoria” actress and influencer Chloe Cherry as the face (well, lips) of the Vice Lip Bond campaign. Urban Decay's Vice Lip Bond Liquid Lip Color ($25) includes 12 shades of PDA-approved, smudge-, water- and transfer-resistant intense lipcolor that lasts for up to 16 hours. It's lightweight, comfortable, cruelty-free and a 100% vegan gel formula that is like liquid latex, according to the company. For more on the burgeoning color cosmetics marketplace, check out the August 2022 edition of Happi.
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